Mr. Controversial has been named a ‘One to Watch’ among rising UK artists, with multiple sell-out exhibitions and collections. His collector base includes both established buyers and well-known celebrities.

He first gained attention for his twist on vintage pulp imagery paired with witty, relatable captions. More recently, he’s turned to typographic oil paintings featuring symbolic products and paraphernalia—bold, humorous and full of everyday truths. The shareable nature of his work often sees it go viral, striking a balance between social media relevance and contemporary fine art. From sadistic quips to poking fun at oat milk drinkers, nothing is off limits—earning him the title: ‘the antidote to boring and pretentious fine art.’

With a background in advertising, his work is grounded in visual storytelling, behavioural science and marketing psychology. He’s fascinated by why we buy, what we share and the stories we tell ourselves. Today, those insights fuel his art rather than brand campaigns.

His work is a satirical take on life, from relationships to ambition, dream-chasing and self-perception. Through humour and honesty, he gives voice to thoughts we often suppress for fear of judgment. His captions tap into our primitive instincts: to love, to progress, to self-protect, and to question who we really are beneath the persona. Rather than art history, his inspiration comes from lived experience, observed behaviours and books like The 48 Laws of Power, The Laws of Human Nature and The Art of War.